Company Information

Project Brief

This section provides information about the company, service or product. What background info is relevant, including previous marketing campaigns? What do you need to know about their product or service for the current project?

(Main business benefits of getting this design successfully delivered.) i.e Drive sales; Credit Card Acquisition; Event/Invitations; Raise Funds etc.

What are the key points that need to be said? What message needs to be conveyed to the target audience, and what is the best way to deliver it?

(Detailed description of the target market and marketing approach. Include details such as occupation, gender ratio, average age, nationality/location, psychological demographic, lifestyle preferences, advertising and promotional plans, distribution etc.)

(use this section if you are briefing a graphic designer. Depending on how you plan to use the design(s) specify if it is for print or web, file format, file size, resolution or other attributes. For printed items tell the designer about the stock you plan to use as factors such as absorbency can affect the final result and therefore the designer’s approach.)

(If you have any dependencies which make a particular start and end date critical make sure you communicate these before you brief a designer. You may need to negotiate with the designer depending on how in-demand they are and the complexity of the project. The due date for completion is when you expect to have the final, approved design in your hand, ready for use.)

(Existing artwork; Image(s); references; competition; Website URLs etc.)

(There should be at least one client review to ensure the design meets client expectations. You can also use this section to specify completion dates of other key stages.)